Project Description

The Yardley Business Association entrusted RDC Design Group with spearheading an extensive rebranding venture and revitalizing its logo. Commencing with an in-depth exploration of the Yardley Business Association’s core essence, values, and distinctive position within the community, we delved into its history and aspirations to ensure the new logo would genuinely reflect its identity.

The journey of crafting the logo commenced with a series of meticulously curated sketches, capturing visual elements emblematic of the Yardley Business Association’s commitment to community, innovation, and business growth. These initial sketches underwent refinement and digital transformation, enabling a deeper exploration of design possibilities. As concepts evolved, font treatments were thoughtfully selected to convey a sense of professionalism and inclusivity, aligning seamlessly with the association’s image.

Moreover, a careful selection of colors ensued to evoke the association’s vibrant spirit and resonate with its diverse membership base. Throughout the iterative process, we integrated invaluable feedback from the Yardley Business Association team, ensuring their vision was thoughtfully integrated at every step. This collaborative effort led to several revisions, each refining the design to perfection.

The culmination of this creative odyssey resulted in the unveiling of a polished logo, authentically communicating the Yardley Business Association’s ethos and resonating deeply with its members and the community at large. The finalized emblem stands as a potent symbol of the association’s presence and influence in the local business landscape, embodying its legacy while projecting a forward-looking vision.