Project Overview

Thackray Crane provides an extensive range of services, from crane rentals and warehousing to logistics solutions across the Tri-State region. The challenge was to condense a wealth of information into a single, manageable piece of collateral that their sales team could easily carry, distribute, and leave behind with potential customers—without overwhelming them. The goal was to communicate all of Thackray’s offerings clearly, while emphasizing what makes them stand out from the competition.

RDC designed a clean, visually engaging trifold brochure that effectively balances information and design. Every aspect of the piece—from layout to imagery—was carefully considered to guide potential clients through Thackray Crane’s offerings in a logical, digestible format.

Using the company’s brand guidelines as a foundation, RDC crafted a brochure that highlights:

• Full-Service Offerings: Crane rentals, warehousing solutions, and comprehensive logistics services.
• Crane Types Available: Clear visual representation of available crane models and capacities.
• The Thackray Difference: What sets Thackray apart from competitors, including reliability, expertise, and service excellence.
• Service Areas: A clear depiction of the regions Thackray serves, reinforcing their reach and accessibility.
• Contact Information: Easy-to-find details to encourage immediate engagement.

The design employs clean lines, strategic use of imagery, and a balanced layout to make complex information approachable, ensuring that potential clients can quickly understand Thackray’s capabilities and advantages.

The finished trifold provides Thackray Crane’s sales team with a polished, professional marketing tool that enhances client conversations, strengthens brand perception, and makes it easy to communicate the company’s comprehensive offerings. By turning a large amount of information into an accessible, visually appealing format, RDC helped Thackray Crane create a memorable first impression with potential customers.