Project Description

In the competitive world of heavy machinery and crane rentals, standing out is essential. Thackray Crane, a leader in the industry, recognized the need for a high-quality physical brochure to leave a lasting impression on potential clients.

To bring this vision to life, Thackray Crane collaborated with marketing partner RDC Design Group, to create this content. The result was a beautifully crafted 8.5 x 11″ brochure that not only showcases Thackray Crane’s offerings but also serves as a powerful tool for their sales team.

The Vision: A Brochure That Speaks Volumes

Thackray Crane wanted a brochure that would effectively communicate who they are, highlight their competitive advantages, detail the types of cranes available for rent, and outline the additional services they offer. More than just a collection of information, this brochure needed to reflect the quality and professionalism that Thackray Crane is known for.

The Collaboration: Thackray Crane and RDC Design Group

To achieve this, Thackray Crane partnered with RDC Design Group. RDC’s team of graphic designers and content creators worked closely with Thackray Crane to understand their brand identity, target audience, and key messages. The goal was to create a brochure that would not only inform but also captivate and persuade.

Creative Graphic Design 

RDC Design Group set out to create a visually stunning brochure. The design featured:

• Bold Imagery: High-resolution images of Thackray Crane’s machinery in action, showcasing the power and versatility of their cranes.
• Professional Layout: A clean, modern layout that guides the reader through the brochure in a logical and engaging manner.
• Consistent Branding: Use of Thackray Crane’s color palette, fonts, and logo to ensure brand consistency and recognition.

Compelling Content

Content creation was a critical component. RDC Design Group crafted compelling copy that covered:

• Company Overview: An introduction to Thackray Crane, their history, mission, and values.
• Competitive Advantages: Highlighting what sets Thackray Crane apart from competitors, including their state-of-the-art equipment, experienced staff, and commitment to safety.
• Crane Rentals: Detailed descriptions and specifications of the various types of cranes available for rent, helping potential clients understand which machinery would best suit their needs.
• Additional Services: Information about other services offered, such as warehousing, logistics, transportation and more.

The Finished Product: A Sales Team’s Best Asset

The final brochure was a testament to the power of collaboration between Thackray Crane and RDC Design Group. Key features included:

• Heavy-Duty Print: A durable, high-quality print that withstands the rigors of frequent handling.
• Back Page Folder Pocket: A practical folder pocket on the back page for holding additional documents or flyers.
• Business Card Slots: Convenient slots for sales reps to insert their business cards, ensuring they remain top-of-mind for potential clients.

Impact: Boosting Sales and Making Impressions

The new brochure quickly became an invaluable tool for Thackray Crane’s sales team. Its professional appearance and comprehensive content helped sales reps make strong, memorable impressions during in-person meetings. The combination of creative graphic design, well-crafted content, and captivating imagery not only conveyed Thackray Crane’s capabilities but also instilled confidence in potential clients.

Conclusion

The partnership between Thackray Crane and RDC Design Group exemplifies how thoughtful design and strategic content can elevate a company’s marketing materials. The new brochure is more than just a handout; it’s a powerful sales tool that effectively communicates Thackray Crane’s strengths and services, helping to drive sales and build lasting client relationships. This project highlights the importance of collaboration and the impact of high-quality design in achieving business success.