Project Description

RIKMAN commissioned RDC Design Group to spearhead a comprehensive rebranding venture and breathe new life into its logo. Initiating with a thorough exploration of RIKMAN’s core essence, values, and distinctive position in its industry, we delved into its history and aspirations to ensure the new logo would authentically reflect RIKMAN’s identity.

The genesis of the logo involved a series of intricately crafted sketches, capturing visual elements emblematic of RIKMAN’s dedication to excellence, innovation, and client satisfaction. These preliminary sketches underwent refinement and digital transformation, enabling a deeper exploration of design possibilities. As concepts evolved, font treatments were carefully chosen to convey a sense of modernity and refinement, harmonizing seamlessly with RIKMAN’s image.

Furthermore, a selection of colors was undertaken to evoke the brand’s dynamic energy and resonate with its diverse clientele. Throughout the iterative process, we incorporated invaluable feedback from the RIKMAN team, ensuring their vision was seamlessly integrated at every turn. This collaborative endeavor led to several revisions, each refining the design to perfection.

The culmination of this creative journey manifested in the unveiling of a professional logo, authentically communicating RIKMAN’s ethos and deeply resonating with its target audience. The finalized emblem stands as a powerful symbol of the brand’s presence in the marketplace, embodying its legacy of excellence while projecting a forward-thinking ethos.