Project Description

M5 Supply is a rapidly growing packaging manufacturer and distributor in the United States, offering solution-based packaging options tailored to businesses of all sizes. As they expanded, they recognized the need for a strong, professional brand identity that would not only reflect their expertise and innovation in packaging solutions but also establish them as a trusted industry leader.

The Design Process
RDC Design Group took a strategic, research-driven approach to the M5 Supply logo design, beginning with an in-depth intake and creative brief. This phase was critical in uncovering key aspects of M5’s identity, including:

• Who They Are – Understanding M5 Supply’s mission, values, and what sets them apart in the competitive packaging industry.
• Target Audience – Identifying their customer base, from small businesses to large-scale manufacturers, and ensuring the brand appeals to the right market.
• Brand Personality & Values – Exploring the essence of M5 Supply, including qualities like reliability, efficiency, innovation, and customer-centric solutions.
• Design Preferences – Gathering input on stylistic direction, color psychology, typography preferences, and brand positioning to ensure the final logo would align with their vision.

The Final Logo
After multiple design iterations, refinements, and feedback sessions, the final logo emerged as a perfect representation of M5 Supply’s brand. The design encapsulates their modern approach to packaging solutions, conveying strength, reliability, and innovation.

The M5 team was thrilled with the final result, expressing excitement and confidence in their new visual identity. The logo now serves as the foundation for their future branding efforts, including their website, marketing collateral, and overall company image.

Impact & Outcome
This project exemplifies the power of intentional branding. The new logo positions M5 Supply for continued growth, strengthening its presence in the packaging industry while resonating with customers and stakeholders alike. By investing in a strategic visual identity, M5 Supply is now equipped with a logo that not only looks great but also tells a compelling brand story.