Project Description

Lenny & Larry’s, known for their plant-based, protein-packed treats, partnered with RDC Design Group to create high-quality marketing visuals for their Complete Cremes®—a deliciously crunchy, plant-based sandwich cookie.

The Challenge
Lenny & Larry’s needed visually striking product images that accurately represented their Complete Cremes® packaging and display setup. These images would be used for marketing, e-commerce, and promotional materials, ensuring customers could see exactly how the product arrives and is displayed in stores.

The Solution
RDC Design Group worked from reference images of the physical product along with provided brand assets to build high-fidelity 3D renderings of the Complete Cremes® packaging, including the cookie sleeves.  In addition, the display caddies that hold 12 cookie sleeves were also modeled and textured to showcase both the open and closed positions.

For this particular product, the Complete Cremes® come in both chocolate and vanilla.  All views for each variety were created for a seamless user experience when viewing the different flavors of the Complete Cremes® cookies.

Using photorealistic 3D techniques, RDC ensured that every element—from packaging textures to branding details—was true to the product’s real-life counterpart.

The Final Deliverables
The final set of beauty shots showcased the cookie sleeves from multiple angles as well as the caddie in both open and closed states to highlight the product’s display and shipping presentation.

These high-quality renderings allow Lenny & Larry’s to market their product with consistency and clarity, providing customers and retailers with an accurate visual representation of how the product will look on store shelves.

The Impact
With these photorealistic marketing images, Lenny & Larry’s can effectively promote Complete Cremes® across digital and print platforms, reinforcing their brand’s premium look and feel.