For Lenny & Larry’s, a brand best‑known for protein‑packed cookies and better‑for‑you snacks, we partnered to bring their newest product line — Dip’d Wafer Bars — to life through clean, high‑impact 3D product visualization. The goal was to create shelf‑ready visuals of both the individual wafer packaging and the 12‑count retail caddies used in stores.

Project Overview

Lenny & Larry’s introduced the Dip’d Wafer Bar — a crispy, layered wafer snack with creamy filling coated in chocolate, available in multiple flavor varieties including Peanut Butter Cup, Chocolate Mint Brownie, Caramel Macchiato, and Maple French Toast — designed to bridge nostalgic confectionery appeal with modern high‑protein positioning.

To support this launch, the brand needed photoreal product visuals for:

• Individual wafer bar film packaging — showcasing each flavor’s unique branding and structural form.
• Store display caddies — rendering 12‑count boxes and display units for retailer presentations and point‑of‑sale materials.

Our Approach

1. Accurate 3D Modeling of Packaging Structures

We began by recreating the wafer bar film packaging in detailed 3D:

• Precisely modeling each wrapper’s folds, seals, and contours for photoreal fidelity.
• Applying high‑resolution label artwork and accurate material shaders to reflect film sheen and printing cues.
• Ensuring true‑to‑life scale so the rendered objects could be used across digital catalogs, packaging comps, and retail previews.

2. Caddy & Display Render Development

Once individual packs were finalized, we built the 12‑count caddy structures:

• Designed virtual display prototypes matching the client’s dieline specifications.
• Positioned packs within the caddy to emphasize face‑forward graphics and flavor variety.
• Created multiple viewing angles to support ecommerce assets, spec sheets, and buyer decks.

3. Lighting, Materials & Render Styling

We elevated the scenes with tailored lighting and material setups:

• Use of soft HDRI lighting to capture true textures on glossy film and cardboard stocks.
• Refined material properties for film reflections, printed ink saturation, and die‑cut edges.
• Output in both crisp white‑background product shots and contextual retail display scenes.

Results & Deliverables

The final renders delivered to Lenny & Larry’s included:

• Photoreal 3D product images for each Dip’d Wafer flavor.
• Turntable and isolated views ready for web, e‑comm, and print.
• 12‑count caddy visualizations showing retail readiness and assortment presentation.

These assets supported the client’s launch planning — helping internal teams and retail partners visualize the product’s shelf presence well before physical samples were available.