Project Overview

At RDC Design Group, we specialize in creating product labels and packaging that do more than just look good—they sell. With years of experience in consumer product branding, we understand how to craft packaging that stands out on shelves, connects emotionally with buyers, and aligns seamlessly with the brand’s identity. Our work with 2Moods on the launch of their new Orange Crush vodka seltzer is a perfect example of that expertise in action.

The 2Moods team came to us with a new product getting ready for release and a clear creative challenge: design a label for a new flavor that feels premium, but also looks juicy, mouthwatering, and irresistibly tasty. The product—an orange-flavored vodka seltzer—would be released in two formats: a Chill version at 4% ABV and a Thrill version at 8% ABV. They wanted both to live within the same visual world, while still communicating a clear difference between the two experiences.

We began by evaluating their existing brand identity, identifying opportunities to expand it visually while staying true to their core aesthetic. We then created a custom label system that could flex across both product variants. The design features vibrant, saturated orange elements that practically burst off the can—communicating flavor, freshness, and thirst-quenching satisfaction at first glance. Clean typography, minimal graphic clutter, and a sharp layout give it a sophisticated, modern edge.

To further differentiate the two versions, we leveraged their existing color inversion strategy: the Thrill (8%) variant uses a sleek, black label to signal boldness and intensity, while the Chill (4%) version is wrapped in a crisp, white label to evoke lightness and refreshment. The two designs are clearly siblings—cohesive on shelf, but distinct enough to help consumers make the right choice for their mood.

Everything was built from the ground up in Adobe Illustrator, using precise dielines and file specs provided by the can manufacturer. We delivered fully press-ready files that allowed 2Moods to head straight to production. 

This project is a showcase of RDC’s end-to-end capabilities in product label design, package development, and brand extension. Whether it’s a new product launch or a packaging refresh, we bring together bold creativity and technical precision to deliver packaging that doesn’t just sit on the shelf—it moves.