Project Overview

Following the successful completion of the Orange Crush label and packaging design, RDC Design Group brought their new product to life through high-end 3D product renderings.

With the launch fast approaching, the brand needed professional, photorealistic visuals to showcase their vodka seltzer on their website, in digital marketing campaigns, and across social media—well before the physical cans were off the production line.

Building directly from the label designs we had just completed for the Thrill (8%) and Chill (4%) versions, we modeled and textured aluminum cans in 3D. Every element—from the sleek reflective surfaces of the can, to a view with realistic condensation droplets, accurate label placement, and nuanced lighting—was crafted to match the premium, thirst-quenching energy of the product.

These beauty shots weren’t just digital mockups—they were designed to evoke the feeling of grabbing an ice-cold can on a hot day, ready to enjoy.

By creating photorealistic 3D product renders instead of relying on traditional photography, 2Moods was able to begin marketing their product before manufacturing was complete. This approach gave them total creative control, faster turnaround, and highly versatile assets that could be used across web, social, and advertising channels.

The final renders helped them build anticipation for the Orange Crush launch, driving early excitement and giving customers a taste of what was coming—visually, at least.

This project is a strong example of RDC’s end-to-end capability in both product packaging design and visualization. From concept and label creation to fully rendered digital marketing assets, we help brands present their products in the best possible light—even before they exist in the real world.

Our in-house 3D pipeline gives clients a powerful advantage when speed, quality, and visual impact are key to a successful product launch.