LOCAL SEO FOR PHILADELPHIA AND BEYOND – Creation and / or optimization of Google Places, Bing & Yahoo Local. This plays a significant role for local SEO and provides a decided advantage for local business over national competitors.
KEYWORD RESEARCH – Identify the most relevant and popular keyword phrases most likely to generate sales.
ON–SITE CONTENT OPTIMIZATION (VISIBLE) – Optimization of the visible readable content on your website, with consideration of your target keywords.
CONTENT OPTIMIZATION (NON–VISIBLE) – “White Hat” (ethical) optimization improving non–visible HTML elements including META tags, Page TITLE, Alt Tags, etc..
WEBSITE CONTENT CREATION – Where needed, the creation of new web pages to target local communities or target keywords not otherwise supported by your existing website design.
LINK BUILDING – Link building services to increase PageRank, online identity and website visitations. PageRank is a measure of online reputation determined by Google, and a major factor concerning search engine ranking.
BUSINESS PROFILES – Creation of business directory listings across major business portals like manta.com, merchantcircle.com and superpages.com.
LOCAL SEO – Creation and/or optimization of Google Places, Bing & Yahoo Local. This plays a significant role for local SEO and provides a decided advantage for local business over national competitors.
XML SITEMAPS – Construction of XML sitemaps to invite thorough search engine BOT crawling. Regular submission of sitemaps to the search engines.
SEARCH ENGINE SUBMISSIONS – Submissions to over 50 US–based search engines, including all major engines and numerous tier – 2 search engines.
ADAPTATION TO SEARCH ENGINE RANKING UPDATES – Google implements over 500 ranking adjustments per year with some bigger than others. We make adjustments to your campaign as needed to accommodate these changes.
ONGOING SEO SERVICES – Our work never stops. We continue with off–site and on–site SEO tasks to foster long–term growth.
GOOGLE ANALYTICS ACCOUNT CREATION – The addition of a Google Analytics account (if an account does not already exist). Evaluation of website traffic statistics to identify the strengths and weaknesses of your website.
WEBMASTER TOOLS ACCOUNT CREATION – Creation and installation of a Webmaster Tools accounts for Google and Bing. Webmaster Tools account provide direct feedback from the search engines concerning relevant performance metrics specific to your website.
WEBSITE DESIGN RECOMMENDATION – Performance recommendations if needed to improve your user/visitor experience, click–through rates and sales conversions. These performance factors now impact Google and Bing rankings.
MONTHLY RANKING REPORTS & UPDATES – Keyword ranking report showing current rankings for relevant keywords on Google, Bing and Yahoo. SEO campaign updates discussing progress and campaign details.
INTERNET MARKETING CONSULTING – With over 15 years of experience, we’ve seen all that the internet has to offer. Tap our knowledge to help make the most sense of what works, and does not work, on the internet.