Project Overview

When TCI Manufacturing set out to reintroduce their brand to the market with a bold new visual identity, they knew their website had to follow suit. Their previous site had grown outdated—both in its appearance and in its functionality. It lacked a clear organizational structure, making it difficult for users to quickly find the information they needed about TCI’s extensive product line and services. It was time for a full overhaul.

Discovery & Definition

We began the project by diving into the Discovery and Definition phase. Through collaborative meetings and strategic workshops with the TCI team, we gained a clear understanding of their goals, audience, and the types of content that needed to be prioritized. It was essential that the new site not only looked modern, but also reflected TCI’s leadership in the manufacturing industry—while being easy to navigate and manage internally.

Site Architecture & Wireframing

Next, we turned those insights into action by developing a new site architecture and wireframes. These planning tools allowed us to reorganize the site structure into logical, user-friendly pathways. The goal was to ensure that visitors—whether customers, partners, or job seekers—could easily find the right information in just a few clicks. Wireframes provided a visual layout of key pages and content sections, setting the foundation for a seamless design and development process.

Custom Website Design

Once the blueprint was approved, RDC crafted a custom website design that brought TCI’s new branding to life. We created a bold, modern look with clean lines, intuitive navigation, and strong imagery that showcased TCI’s work and capabilities. The design also included strategic calls to action, product highlights, and space for testimonials—building both credibility and conversion potential.

Development & Collaboration

With the design in place, RDC moved into the development phase. The site was built within a dedicated development environment, allowing for staged progress and regular review checkpoints. This iterative approach ensured that TCI could see how the project was evolving in real-time, provide feedback along the way, and feel confident at each milestone.

We developed the website in WordPress, providing TCI with a user-friendly content management system that their internal team could easily update without requiring technical expertise. WordPress also positioned the site for strong SEO performance, thanks to its flexibility, plugin ecosystem, and alignment with Google’s best practices.

Final Review & Launch

Once the build was complete and thoroughly tested, RDC coordinated with TCI to plan a smooth and strategic go-live launch. We scheduled deployment to minimize disruption, ensured all redirects and technical configurations were in place, and made the transition from old site to new as seamless as possible.

The Result

The final product is a sleek, modern website that captures the strength and innovation of TCI Manufacturing. It showcases their capabilities, highlights their impact in the industry, and provides a solid foundation for future growth. With a clean design, intuitive navigation, and powerful backend tools, the new site is built to serve both their customers and their internal team for years to come.